Every small or multi-location company can grow their business and attract more customers using Local SEO strategies. In this article, we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.
What is Local SEO?
Local SEO is a process of optimizing your online business to attract more visitors and customers from Google and other search engines.
People search for local business from various search engines like google, bing, yelp, etc.
In this, you can see that business show from google map
Why Local search is important?
50 percent of people who did a local search on their phone went to a physical store within one day.
18 percent of local mobile searches lead to a sale within one day.
50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.
78 percent of local-based searches on a mobile device end in purchases being made offline.
71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.
Organic result vs snack pack
Firstly I will clear about snack pack.
The snack pack is a boxed area which appears on a search engine result page when someone searches a local business through a google search engine. The snack pack display at least top 3 local business listing through most relevant search inquiry.
In the above picture there are 2 types of results:
- Snack pack result
- Organic result
According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.
1. Google my business, bing places
Local SEO starts with claiming online profile on local listing sites. make sure that your business profile is listed on google.
I show you how you can easily listed on google places.
Google my business
Step 1. Enter your business name
First, you give your Business name
You have two choices:
- Create a new business
- Claim an existing business
After entering your business name Google will search your business in their system
After entering your business name click on next.
Step 2. Enter your address
Enter your Business address but remember do not enter a wrong address if you do google do not verify your business listing.
Here is my advice for entering the address
If you have a corporate office, enter the address
If you work from home then list the home address.
I personally suggest you to that first note down all your business information in a spreadsheet so during filling your information there is no problem occur.
After filling your necessary business information you will see checkbox which shows “I deliver goods and services to my customers.”
It means you deliver goods and service, for example, you run a restaurant or stationery
After you click on checkbox.you’ll see another checkbox which shows “Hide my address”
If you run business for a corporate or physical location then leave it. if you run work from home then click on a checkbox. After click o checkbox google won’t show your address to the visitors.
Step 3. Pin your exact location
After filling your provided information you’ll be able to drag location pin to pinpoint your business location.
Generally, you can trust on Google. But if it looks like that pin is set inaccurately you can drag location pin to set exact business location.
Step 4. Choose a category
Choose your business category for example if you have a coffee shop then type coffee shop
Step 5. Enter your phone number and website
It is an optional feature. if you don’t have a website then enter your phone number. Entering phone number is a good option because someone sees your listing they can directly contact you to ask about your product and services.
Step 6. Verify your listing
After passing this all above steps you need to verify your listing. Google will send a postcard in your provided address. This steps usually takes around 12 days.
Step 7. Filling your additional information
After you get verified you can fill additional information to attract more visitors in your listing.
Uploading some photos( upload your office photos inside and outside)
Adding opening and closing hours etc.
2. Local Citation (NAP)
A local citation is online knowledge of your business, which generally displays your business name, address and phone number it is known as NAP (Name, Address, Phone).
Why are NAP Citations Important?
According to the MOZ, Citation is one of the best ranking techniques on Google and this is so because consistent NAP information across the web double verifies the data of different businesses on Google.
On the other side, Inconsistent NAP information is not at all an ideal situation you would want to be in, as Inconsistent NAP information only misleads, distracts and misguides the users and Google and nothing else.
Conduct a citation audit
To audit, the citations is a very necessary step as it helps you to detect all the inconsistent NAP information. In most of the cases, the information is either misrepresented or insufficient. The most suitable way to conduct citation audit is to do it physically/manually, but you can also use MOZ LOCAL.
Following are the steps to detect inconsistent NAP information:
Enter your business name in the left bar and your zip code in the left bar.
Click the bar stating “check my business listing”.
MOZ runs through all the data related to your website from the main data suppliers and discloses inconsistencies, if any.
After you go through all the inconsistencies, make notes and connect to your website owners to rectify the inconsistent NAP information.
Conducting a citation audit manually:
MOZ shows the data from main data suppliers so there is a chance that you still have inconsistent NAP information. In order to correct every minor inconsistency, you must conduct a citation audit manually.
To perform a citation audit manually, search on Google for citations with advanced search operators.
Following are some ways you can use to find incomplete NAP information:
- “Business name” + “partial address” -” correct phone number”
- “Business name” + “correct phone number” -” partial address”
- “Correct phone number” + “partial address” -” business name”
Following are some ways to find incorrect NAP information:
- “Business name” + “partial address” +”old/incorrect phone number”
- “Business name” + “correct phone number” + ”old/incorrect partial address”
- “Correct phone number” + ”correct partial address” + “old business name”
3. ON PAGE SEO
The techniques of ON PAGE SEO are very important to rank your keywords as per the requirement of your core audience.
To learn more about the ON PAGE SEO optimization, you can visit the article.
Create a landing page for your website
If you are in the service of multiple cities/areas and want to rank in every location you need to create multiple landing pages for every location. For example:
This will help you to rank at places where you do not have a physical business location.
Optimize your title tags, meta description, headers and content
You should always incorporate your keywords and city/location to your title tag and on a page. You can use all ON PAGE OPTIMIZATION techniques to optimize your homepage.
4. Make it Mobile Friendly
You must make it your priority that your website is mobile friendly. Many surveys have revealed that more than 60% of the users connect to the business if they are provided with a mobile-friendly website.
In order to check whether your website is mobile friendly or not, you can use Google’s Moblie – Friendly Test Tool.
5. Add Schema Markup
You should display your NAP in schema format. Name, address, phone number including business hours of your business should be displayed in schema format.
6. Embed a Google Map
Embedding the Google map to your business location is very significant as it helps your users to find your business location easily.
7. Link Building
After going through all the above-mentioned points, now it is time for promoting your listings by building links. This step is as important as the above-mentioned points. Skipping this step would be a mistake as you would not be able to reach a large number of users and sales.
8. Local Listings
Now it is time to learn how you can search your locally targeted leads. http://seokhazana.com has provided you a list of local listings that you can look into to search your local leads.
Other than the above-mentioned list you can also search your local leads on Google.
Following are the queries combination that you can use for business listings and directories:
[location] business listings
[location] business directory
[business type keyword] business listings [location]
[business type keyword] business directory [location]
[business type keyword] directory [location]
9. Guest Blogging
Guest Blogging is probably one of the best ways to get high-quality links.
It not only gives quality links but also exhibits your website on pre-established blogs.
You should do guest blogging in such blogs which are related to your niche. These are the blogs which can bring you a huge number of quality links to your website.
As far as local businesses are concerned one of the following is the case:
- Local blogs and publications;
- Industry‐specific blogs
You can search for local blogs as following:
- [location] intitle:”write for us”;
- [location] intitle:”write for me”;
- [location] ”write for us”;
- [location] ”guest post”
10. Local Reviews
The best way to boost up your business reputation is getting positive reviews.
As you experience in your daily life when you go online and search for a cafe near you prefer the one with high positive customer reviews
As per the recent survey, more than 80 percent of people trust online customer reviews as much as a personal endorsement.
So in order to increase your ranking, you should better your online reviews,
it will help you two ways; first: get you a higher ranking, second: build customer trust.
Keep active on google my business
Respond to every customer reviews
Upload your workplace photos
Publish new content
And it’s a wrap. This article includes all the significant tips, tricks, and information that can help you rank higher than before. But let me tell you this is not going to happen on its own, you have to ensure that you learn and follow these tips and tricks religiously.
If you liked this article, feel free to share it and if you have any suggestions, let me know under the comments section.